Apple Inc. has unveiled a groundbreaking ‘Study With Me’ campaign video aimed at students, featuring the brand new 15-inch MacBook Air with an M2 chip. The campaign video, hosted by the Emmy-nominated Storm Reid, currently a student at the University of Southern California, is a unique initiative to guide Apple device users through effective study sessions. The video is structured around the popular Pomodoro technique, breaking study sessions into three 25-minute intervals with three five-minute breaks in between.
“The Pomodoro Technique is a proven method that’s broken into 25-minute study sessions followed by five minutes of break time,” Apple stated, highlighting the efficacy of the approach. Storm Reid, best known for her roles in ‘Euphoria’ and ‘The Last of Us,’ employs the Pomodoro Technique on the new 15-inch MacBook Air to demonstrate how students can enhance their study habits. Apple emphasized that millions of students worldwide rely on ‘Study With Me’ campaign videos to improve their focus and productivity while tackling their academic workload.
Storm Reid expressed her enthusiasm for participating in the campaign, saying, “It was fun to collaborate with Apple to incorporate whimsy and my favorite music into each break. With midterms coming up, I hope my classmates and other students can watch this and find this method as helpful as I have.” The new 15-inch MacBook Air with the M2 chip is designed to meet the diverse needs of students. It offers a versatile platform for tasks such as writing, research, coding, and FaceTime calls. Weighing a mere 3.3 pounds (about 1.4 kg), this laptop boasts a high-resolution Liquid Retina display, providing ample screen real estate for work and play.
In addition, it ensures a long-lasting battery life, making it a reliable companion for all-night study sessions. Apple’s continuity features, including Handoff, AirDrop, Universal Clipboard, and Messages, facilitate seamless work transitions between Mac and iPhone, promoting effortless productivity for students.
Apple’s commitment to supporting students in their academic journey is evident through the ‘Study With Me’ campaign and the introduction of the 15-inch MacBook Air with M2 chip. This initiative not only showcases Apple’s innovation but also offers students a valuable tool to enhance their study sessions and productivity.
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