virat kohli business
Virat Kohli is one of the most famous names in the world of cricket around the world. Being a religion in India, cricket has endowed upon him, immense popularity and fame. He has already featured on the list of Forbes Highest-Paid Athletes in the world. His social media following runs in hundreds of millions across various platforms. Post marrying the Bollywood actress, Anushka Sharma, the two have officially entered the precious list of famous power couples in the world. In terms of their net worth, business ventures and entrepreneurial mindset, they have become a force to reckon with. While most of us are familiar with the on-field achievements of Virat Kohli, his business ventures are still somewhat clandestine to many. It is Kohli’s this entrepreneurial aspect that we will try to explore, in-depth, today. So, fasten your seatbelts and get yourself a calculator to quantify the net worth of the man.
It is common knowledge in India, that Bollywood actors and top cricketers bag brand endorsement deals worth crores of rupees and the Indian captain is no exception. Arguably the most evident brand he has been associated with for quite some time now is MRF tyres. That is the sticker/logo he carries on his bat. The current tenure of this endorsement has a duration of 8 years and is worth $17 million (Rs 119 Crore). Other prominent brands on the list include Puma, Audi, Colgate-Palmolive, Tissot and more. He reportedly charges around $1 million (Rs 7 Crore) per day for the shoots for these brands.
These are in addition to the salary he receives from the BCCI, which is the richest cricket board in the world. The annual salary of the Indian captain is Rs 7 Crore for playing for the country. Virat Kohli is also one of the top players in the IPL and plays for Royal Challengers Bangalore. The earnings from RCB are estimated to be Rs 17 Crore which is the highest for any cricketer ever. Together with that, Virat is also a co-owner of FC Goa that plays in the ISL (Indian Super League – Football), ITPL Tennis League Team, UAE Royals featuring the legend, Roger Federer and a Wrestling Team, Bangaluru Yodhas. This combines his love for sports with his entrepreneurial skills.
Many people who follow Virat Kohli are aware of his apparel brand, Wrogn. It is a fashion wear brand with products ranging from casual wear, sportswear, accessories to footwear and more much. The brand is a popular name on the e-commerce giants’ websites (Myntra and Flipkart) and rakes in a ton of traffic. Venturing into a completely unique space (compared to sports), Kohli owns a fine dining restaurant in RK Puram, Delhi, named Nueva. The superstar cricketer has been spotted there multiple times with many of his teammates and prominent friends. The fine-dining restaurant and bar are famous for global cuisine and some artisan cocktails. Not to mention, if you want to try your luck, you might just meet the Man there.
One of Virat’s latest and biggest investments is in the company known as Digit, which recently crossed the market valuation of $3 billion. It was one of India’s first unicorn startups in the insurance sector. Digit aims to digitize and modernize the traditional insurance sector to offer the customers alternatives to a few state-owned and private players in the space. Some salient features of Digit include an online application, buying insurance covers online, self-submission of information/claims and easy insurance claims among others. Digit aims to capture a large chunk of the growing insurance sector with health, travel and auto covers.
Virat Kohli is regarded as one of the fittest cricketers in the world. His workout regimes, vegetable diet and disciplined training drills make him an idol for an entire generation of young athletes in the country and across the globe. Staying true to this, he has invested a lot in the health and fitness space. This consists of companies like:
Virat is also known for his generous and charitable initiatives. His foundation is named the “Virat Kohli Foundation” (VKF) which works in tandem with several Non-Government Organisations (NGOs) to raise funds for the nourishment of children. He also came forward to raise a huge sum during the Covid phase to help the country end this deadly pandemic. This underlines yet another reason why he is an excellent role model for everyone, especially the youth.
Well, after that long list of investments from the Indian captain, it is time to calculate the net worth of the superstar cricketer. Combining all of the above business ventures Kohli is involved in, the net worth of the man is estimated to be somewhere around $119 million (Rs 900 Crore). This includes his lavish Arabian Sea-facing apartment on the 35th floor in Omkar 1973 Towers which he purchase recently with his wife, luxury cars like Audi R8 LMS, Audi A8 Quattro, Audi Q7, Bentley Continental GT, Land Rover Vogue among others. The net worth of the power couple is estimated to be somewhere in the vicinity of Rs 1200 Crore and rising.
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